12,000 Acres of Peace and Play: What Makes Primland a Dream Summer Escape

There’s something about mountain air, cooler, quieter, and instantly calming. KJT Travel Advisor Chelsea experienced it firsthand on her recent visit to Primland. If you're ready to unplug, reset, and escape the noise, Primland Resort in Virginia’s Blue Ridge Mountains might just be your next great luxury getaway. Set on 12,000 private acres, this Auberge Resorts Collection property blends rugged outdoor adventure with refined comfort. It’s part luxury lodge, part adult summer camp and fully worth the drive up the mountain.

Getting There Is Half the Experience

Primland Resort doesn’t just feel remote, it is remote. You'll arrive at either the North or South gate, depending on your route, and from there, it's a scenic 25-minute drive up the mountain. As Chelsea noted, the elevation drops the temperature by nearly 10 degrees, so don’t forget to pack layers (she wore a sweater nearly every morning during her visit Mid May).

The closest commercial airports are about 90 minutes away, making this the kind of Blue Ridge Mountains escape where renting a car or splurging on a helicopter transfer to the resort makes sense.

Where Rugged Meets Refined

Think of Primland as approachable luxury: five-star comfort with a rustic soul. The vibe is elevated lodge meets understated elegance, nothing too flashy, but undeniably beautiful. Chelsea thinks this is a perfect fit for couples or families who want luxury with a more laid-back feel.

Inside, rooms and suites mix native woods with sleek finishes and moody mountain views. Outside? You’ve got miles of wilderness to explore. Whether you're fly fishing in a private stream, riding through forest trails on horseback, testing your aim on the sporting clay course, or stargazing at the resort’s observatory, every activity is guided and elevated. You can go full throttle with RTV off-roading, tree-climbing, or aim with a bow and arrow. The golf course? very challenging (in the best way) which Chelsea thinks some of our clients will absolutely love.

Primland is also one of the rare Orvis double-endorsed lodges in the U.S., offering the uniquely thrilling experience of Driven Pheasant Shoots, something you won’t find just anywhere.

Prefer a slower pace? Start your morning with yoga, book an organic facial, or float in the heated indoor pool (an outdoor pool is on the way!). And don’t skip dinner: ingredients like local trout and heritage meats shine in dishes rooted in Appalachian flavor, served with panoramic sunset views.

Family-Forward, Not Kid-Centric

Primland Resort strikes a thoughtful balance, what Chelsea calls “adult-friendly, family-forward.” It’s ideal for families with school-aged kids ready for adventure: think hiking, fishing, and ropes courses through The Junior Mountaineers Kids Club (available in summer for ages six and up). While there’s no year-round childcare or babysitting, families who love to explore together will find plenty to do. It’s luxury with room to roam, designed for travelers of all ages who thrive outdoors, just with a little more independence.

Why Primland Belongs on Your Summer Travel List

Primland is luxury in its most grounded form, refined, immersive and deeply connected to place. It’s perfect for couples craving reconnection, families with older kids ready for adventure, or friends looking to unwind in nature without compromising comfort.

From misty Blue Ridge mornings to fly fishing in quiet streams and observatory stargazing, every detail is thoughtfully crafted. This is where high-end hospitality meets the soul of the Appalachian outdoors.

Ready to plan your Blue Ridge escape or a cooler weather escape this summer? Let us take care of the details so you can focus on fresh air, new memories, and that second glass of wine by the fire.

Click here to get started!

KJ Travel's Spring Break Trips

Several of the KJ Travel advisors took personal family vacations over Spring Break from wine country to Mexico beaches and colonial towns and snow skiing. Here’s where they stayed and what they did! 


Melissa took her family and joined several other friends at Cabo's favorite Chileno Bay. It was the perfect destination resort for families and teens – just big enough for there to be plenty of entertainment onsite, but not a mega-resort by any means.  The Two Bedroom Pool Villas are a fabulous option for a family and the service was impeccable.  The kids loved snorkeling straight from the beach with a Chileno Bay expert who even found the reef sharks, caught them on GoPro, and later found them by the pool to Air Drop the memorable footage.  Phenomenal breakfast, Pickleball games, and Well Spa were also a big hit. A day on the water on a private boat with friends was a win, from amazing Taco Bar, snorkeling, and SUP boards to lots of whale sightings.  Add in just a two-hour flight from Houston, this trip will be on repeat.  

 

Esperanza, An Auberge Resort in Los Cabos

 


Madelyn went with kids and grandparents to Cabo and stayed in a lovely villa with a private plunge pool at Esperanza… The kids went to the kids club on Monday and Wednesday - ½ and full days are offered, and they have something for everyone.  The adults enjoyed their time at both the adult pools and the newly renovated spa and gym. Your personal butler can arrange reservations, transportation, and prepare appetizers for when everyone comes back to the hacienda to relax in the afternoon. Don’t miss the KJT included breakfast buffet. For those looking for luxury family resorts in Cabo or luxury villas in Cabo, we love helping clients find the perfect fit. 

Brynne went with family to Oregon’s Willamette Valley for an adult spring break of sorts. They first stayed one night at Headlands Coastal Lodge & Spa in Pacific City. Very small, but cozy and modern with an incredible farm-sourced restaurant. This hotel would be a great fit for a foodie couple exploring the Pacific Northwest. Next, they traveled to McMinnville and stayed at a small boutique hotel, The Atticus Hotel. McMinnville is a quirky town that has lots of small but quality restaurants and is surrounded by wineries and farmland. Wineries in Oregon are known for Chardonnays and Pinot Noirs, but there were some features of bubbles and Rose as well. What Brynne likes most about the Willamette Valley is the collaborative and casual atmosphere, as the wineries are small, collaborative, and intimate. Definitely go in the later off-season, as there was never another person in the tasting rooms and the weather was gorgeous!

 

Willamette Valley, Oregon Wine Country

 

Lenni took off to the mountains with family in a multi-bedroom residence in Beaver Creek. They spent time on and off the slopes. Her nieces and nephews participated in ski school, adults got to enjoy adult time skiing and everyone loved the Apres Ski cookies at the mountain base that Beaver Creek is known for. When off the slopes, there is plenty to do in Beaver Creek Village such as ice skating, snowshoeing, sleigh riding, winter hiking and snowmobiling. Nearby, families can go to Lionshead Village and Vail Village for more entertainment options. Families also love Decabol, a bowling alley that provides fun for all ages, exploring the charming shops and dining at local eateries. There’s still time to hit the slopes this season or start planning for a mountain holiday or ski trip MLK or Pres Day 2025! 

Kate and her family did a multi-stop vacation on the Yucatan Peninsula with a visit to one of the newest luxury resorts in Riviera Maya, St. Regis Kanai. Just 40 minutes south of Cancun and just north of the popular Mayakoba development, Kanai is a new property that includes Auberge Etereo, St. Regis, and the newest opening, The Edition. They filled their days playing in the calm sea waters, going on beach walks searching for shells, enjoying multiple pools and the kids loved the daily activities offered in the kid’s club. St. Regis Kanai offers daily activities like kayaking, paddle boarding, Mexican coffee tasting, beachfront cocktail classes, and traditional crafts. Their favorite restaurant on-site is Toro but guests can also take a short golf cart ride to dine at nearby Etereo or The Riviera Maya Edition. 

From there, they had a wonderful driver take them across the Yucatan Peninsula (3.5 hour drive) to Merida. (Insider tip: you can make a stop along the way at the archaeological site, Chichen Itza!) They arrived at the next stop: Chable Yucatan, a boutique retreat consistently rated as one of the best hotels in Mexico. Situated in a lush jungle, this spot is a dream for anyone looking to unwind and dive deep into wellness vibes. With 38 casitas and 2 villas (each with its pool!) that blend modern luxury with Mayan traditions, it's an immersive experience. The word that comes to mind most with this property is “magical.” 

Deer are roaming the grounds, hundreds of years of history that you can see throughout the property, an abundance of helpful and friendly staff that know your name and preferences after Day 1. It was super relaxing and we had ample quality time together – from afternoons at the pool, biking around the property, seeing fireflies in the firefly garden, and participating in the ancient cacao to chocolate transformation. There is an amazing complimentary Kids Club that was super hands-on and the kids loved it! The property is also great for a group adults getaway or spa retreat with an afternoon happy hour ritual, a beautiful cigar lounge, one of the largest Tequila collections in the area, Mezcal tastings, and extensive spa offerings. With easy/ direct flights from much of Texas, New York, and California, it's an easy weekend getaway! 

If you can believe it, we already have requests for Spring Break 2025! If you want your pick of top suites or villas or are wanting to do a bucket list trip next March (safaris and New Zealand are fun options!), let’s start planning! 

KJ Travel's Family Mountain Vacation Packing List

The snow has finally melted and the mountains are ready to be explored! Below is a travel checklist of a few essentials we always pack when headed to the mountains. 

CARRY ON ESSENTIALS

FOR THE KIDS

FOR THE ADULTS

TOILETRIES

OUTDOOR GEAR

Did we miss anything? Leave a comment below and let us know your mountain retreat favorites.

Click here to print your copy.

 
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