There’s something about mountain air, cooler, quieter, and instantly calming. KJT Travel Advisor Chelsea experienced it firsthand on her recent visit to Primland. If you're ready to unplug, reset, and escape the noise, Primland Resort in Virginia’s Blue Ridge Mountains might just be your next great luxury getaway. Set on 12,000 private acres, this Auberge Resorts Collection property blends rugged outdoor adventure with refined comfort. It’s part luxury lodge, part adult summer camp and fully worth the drive up the mountain.
Getting There Is Half the Experience
Primland Resort doesn’t just feel remote, it is remote. You'll arrive at either the North or South gate, depending on your route, and from there, it's a scenic 25-minute drive up the mountain. As Chelsea noted, the elevation drops the temperature by nearly 10 degrees, so don’t forget to pack layers (she wore a sweater nearly every morning during her visit Mid May).
The closest commercial airports are about 90 minutes away, making this the kind of Blue Ridge Mountains escape where renting a car or splurging on a helicopter transfer to the resort makes sense.
Where Rugged Meets Refined
Think of Primland as approachable luxury: five-star comfort with a rustic soul. The vibe is elevated lodge meets understated elegance, nothing too flashy, but undeniably beautiful. Chelsea thinks this is a perfect fit for couples or families who want luxury with a more laid-back feel.
Inside, rooms and suites mix native woods with sleek finishes and moody mountain views. Outside? You’ve got miles of wilderness to explore. Whether you're fly fishing in a private stream, riding through forest trails on horseback, testing your aim on the sporting clay course, or stargazing at the resort’s observatory, every activity is guided and elevated. You can go full throttle with RTV off-roading, tree-climbing, or aim with a bow and arrow. The golf course? very challenging (in the best way) which Chelsea thinks some of our clients will absolutely love.
Primland is also one of the rare Orvis double-endorsed lodges in the U.S., offering the uniquely thrilling experience of Driven Pheasant Shoots, something you won’t find just anywhere.
Prefer a slower pace? Start your morning with yoga, book an organic facial, or float in the heated indoor pool (an outdoor pool is on the way!). And don’t skip dinner: ingredients like local trout and heritage meats shine in dishes rooted in Appalachian flavor, served with panoramic sunset views.
Family-Forward, Not Kid-Centric
Primland Resort strikes a thoughtful balance, what Chelsea calls “adult-friendly, family-forward.” It’s ideal for families with school-aged kids ready for adventure: think hiking, fishing, and ropes courses through The Junior Mountaineers Kids Club (available in summer for ages six and up). While there’s no year-round childcare or babysitting, families who love to explore together will find plenty to do. It’s luxury with room to roam, designed for travelers of all ages who thrive outdoors, just with a little more independence.
Why Primland Belongs on Your Summer Travel List
Primland is luxury in its most grounded form, refined, immersive and deeply connected to place. It’s perfect for couples craving reconnection, families with older kids ready for adventure, or friends looking to unwind in nature without compromising comfort.
From misty Blue Ridge mornings to fly fishing in quiet streams and observatory stargazing, every detail is thoughtfully crafted. This is where high-end hospitality meets the soul of the Appalachian outdoors.
Ready to plan your Blue Ridge escape or a cooler weather escape this summer? Let us take care of the details so you can focus on fresh air, new memories, and that second glass of wine by the fire.
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